MEDIA KIT

After years of teaching loved ones about the power of investing, I decided it was time to invest in my own passion in 2022. Enter Katrice Justice – financial educator and entrepreneur at your service!

A SNAPSHOT OF MY AUDIENCE

1,600+

Followers on Instagram

2,500+

Average post reach

18-36

Primary audience range

5,900+

Followers on TikTok

40,000

Average weekly reach

625,000+

Top impressions generated from post

As a self-taught investor, I’ve always had a keen interest in growing wealth. When I became a homeowner at age 22, I experienced first-hand the impact financial stability can have. I’ve since made it my mission to help young people become financially confident, without sacrificing the now.

I do just that by sharing accessible content, tools, and resources that are easy and fun to use. I’m a tech professional by day, and content creator at all other hours, so I thoroughly understand the struggles of millennials and Gen Z. It’s why I love to share knowledge that empowers and inspires my audience – because I’m right there with them. 

From personal finance to lifestyle, I’m comfortable working in many industries. Whether it’s content creation, speaking engagements, or brand partnerships, I’m always happy to collaborate with brands that align with my values.

About my Audience

I know I may be biased, but my audience is simply the best. I have a 90% Canadian millennial and Gen Z following of smart, educated folks who have found me organically. They’ve placed their trust in me, and the products and services I recommend. 

  • Primarily women ages 18-34

  • Interested in personal finance advice, products, and recommendations 

  • Responds to authenticity and a tell-you-how-it-is approach

  • Particularly enjoy my reels, money challenges, and Salary Snapshots providing insight into the financial lives of others

  • Enjoy realistic personal finance content and advice 

Recent Case Study

I’m always on the lookout for money-saving tips and tricks that will help my audience stay on budget. When I recently found out that you can get your passport renewed for significantly less money as a CAA member, I had to let my followers know! In this economy, every little bit helps.

86k+

Post views

1,500+

Post likes

14+ hours

Watch time

My Expertise

Educational & how-to videos 
GIVEAWAYS
Financial tools & resources 
Saving & budgeting challenges 
CUSTOM BRANDED CONTENT
Instagram lives 
Brand ambassadorship 
SPEAKING ENGAGEMENTS


Sound like something your brand may be interested in? Reach out to start the conversation.

KIND WORDS

“Working with Katrice was seamless.”

I was looking for an influencer to collaborate on an idea with and I was able to work with Katrice. Given the short notice, she was able to provide the deliverables on time and added some interesting twists to the content. Everyone loved it and it’s one of the best performing pieces of content I have.

– Bisola, @Whiz_Queen

“Katrice is an absolute dream to work with.”

Working with influencers isn’t always straightforward. Katrice, however, is hyper-focused on the data and her audience. She knows her followers and what resonates with them, and always brings new ideas to the table. In other words, she’s a stretched-thin marketer’s dream. 

– Andrea, Senior Brand Manager

CLIENT LIST

I’ve had the opportunity to work with some incredible clients. And I’m happy to share that the list just keeps growing.

Hey Black Girl!

Jaku Konbit

Rhythm Movements 

Flo’s Seniors 

The personal finance space is crowded – and a little chaotic, if we’re being honest. Here’s what makes working with me different.

01

Authenticity:

In an oversaturated space, my content reigns supreme. Everything I know, I’ve learned first hand. My audience trusts me as their ally when it comes to money, because I’m right there with them – every step of the way.

02

Audience:

My ever-growing audience is, put simply, the best. My audience is 100% organic – no fake followers or bots.  I have meaningful relationships with my followers and they have a high level of trust in me and my recommendations. That’s something I never take for granted.

03

Experience:

I’ve been at this for a while, and it shows. I love working with brands to develop fresh campaign ideas and stellar content. Whether you’re looking for a motivational speaker at your next event or an exciting brand collaboration, I’m always up for a challenge. 

When it comes to personal finance, and everything else for that matter, I solemnly swear to always tell it like it is.

  • I will provide you with an estimate based on the deliverables.

  • Personal anecdotes, money-saving tips and tricks, product reviews, and aspirational content – I truly do it all. If it’s something I haven’t done yet, I’m always eager to learn new things and develop new skills. 

  • Any and all! From fintech to food and lifestyle brands – as long as I’m a true fan of the brand, I’m more than happy to collaborate.

Are you thinking what I’m thinking?

Let’s Collaborate

Whatever your needs are, my authentic voice, creative vision, and impressive reach will make an impact.